08 Mar 2007

Last month legendary *cough* figure and all round top bloke Rich Dillen approached us for a sponsorship deal, and after many beers and late night AIM sessions, we spat on our hands, shook on it, uttered some Voodoo, and *shazam!* - Rich will be riding one of our Arete Sl 29ers for the 2007 season. Fully rigid and incorrect (meaning not corrected), of course.

Because we’re total wankers and have no respect for proper etiquette, we wrote up a terribly bad “Press Release”, strapped it to a pigeon, and shoved it into the phone socket in the hope that someone besides ourselves would care. I must confess, a small piece of me probably died in the process, but it was easily revived with a good Espresso and a couple of Lamingtons.

Funny enough, the press actually picked it up and ran with it, despite us breaking every “Press Release” rule in the book, meaning nobody smashed their head repeatedly because of the banality of it all, or even fell asleep through sheer boredom. For ten minutes there we were even more important than ‘Steve Peat’s New Fender’, which is a clear indication we’ve made the bigtime.

Curious? Here ’tis.

There’s a link in there to Rich’s blog which is a cracker of a read and you should check it out if you have a spare moment, which you clearly do, or you wouldn’t be reading this.

Posted by thylacine @ 5:06 am

Leave a Reply